Make up or take actual ads, flyers, brochures, newspaper stories, etc. and re-do them, show the actual subject and your revision. Make more than one; show your versatility, different styles, etc.

What to include as part of my portfolio

What does it contain?

Table of contents
Clear plastic sleeves
Copies of your work
Inside front cover: holds extra resumes
Inside back cover: holds anything to give away
Copies of letters of recommendation/references

Types of materials you may want to include:

PSA’s: actual release, radio spots, date it ran
Press releases: actual release and resulting coverage–newspaper articles, press conferences, number of attendees, etc.
Brochures: front and back, folded and/or laid out flat
Newspaper articles: cut neatly, name of paper, date, pasted on colored paper
PR audit: bind it separately or include table of contents
PR campaign: bind it separately or include table of contents
Newsletters: shows design, layout, writing and photos
College/course samples–no grades
Flyers
Essays
Technical writing
Writing speeches
Poems
Radio tapes/video/disk
Story boards
TV tapes
Commercials
Special projects

Education Majors

In addition to the items listed above, you may also want to include the following

Student Teaching evaluations and recommendations
Reference letters, letters of appreciation, recommendations from parents and students
Lesson plans, classroom management plan
Possibly a statement of teaching philosophy
Tests and/or worksheets
Photographs of completed projects or "works in progress"
Honors and/or awards
Extra-curricular activities and/or community service accomplishments
Teaching certificate(s), criminal background check, other required documents
A video of a student teaching lesson